Every author needs a newsletter and an email list of readers. But where do you even start? And how do your build your list? Newsletters are a dynamic vehicle for communicating with readers between books -- and selling books when published -- but your newsletter is only as good as its content. Find out how and where to launch your newsletter, how to add value, and how to develop rapport with readers and keep them interested.
This workshop offers a step-by-step approach to creating a successful newsletter, including:
Lesson 1: Choosing the Right Features
Lesson 2: Choosing a Platform
Lesson 3: Get Readers to Sign Up
Lesson 4: Avoiding Spammers
Lesson 5: Responsive Design
Lesson 6: Consistent Features
Lesson 7: Ask the Reader
Lesson 8: Bonus Materials
Lesson 9: Get Personal
Lesson 10: Utilizing Photos
Lesson 11: Get Subscribers to Share Your Newsletter
Lesson 12: Giveaways
Lesson 13: Give Readers a Reason to Sign Up
Lesson 14: Buddy Up
Lesson 15: Members Only
Lesson 16: When to Send a Newsletter
Jessie Clever always wanted to be a writer. Then she found out you had to market your books. While she went on to write the bestselling Regency romance Spy Series, Jessie kept to the practical course and earned her MBA with a concentration in marketing, gaining hands on experience in companies ranging from entrepreneurial start-ups to multi-channel international retailers. She now uses her knowledge and experience to help authors expand their readership and deepen the loyalty of their readers. Connect with Jessie at jessieclever.com.
Tread lightly...But know that while we are all working together here, the conversation can turn quickly to death, destruction and mayhem. And we are fine with that. We'll even abet you as you work to do the same, to become the best spinner of romantic mysteries and thrillers that you can be. So come on in, the water's warm...as blood.