Killer Instincts
2 016
2 017
Class Dates: 
October 2 - 31
Jessie Clever

Purchase a COFFIN class

Every author needs a newsletter and an email list of readers. But where do you even start? And how do your build your list?  Newsletters are a dynamic vehicle for communicating with readers between books -- and selling books when published -- but your newsletter is only as good as its content.  Find out how and where to launch your newsletter, how to add value, and how to develop rapport with readers and keep them interested.

This workshop offers a step-by-step approach to creating a successful newsletter, including:

Lesson 1: Choosing the Right Features

Lesson 2: Choosing a Platform

Lesson 3: Get Readers to Sign Up

Lesson 4: Avoiding Spammers

Lesson 5: Responsive Design

Lesson 6: Consistent Features

Lesson 7: Ask the Reader

Lesson 8: Bonus Materials

Lesson 9: Get Personal

Lesson 10: Utilizing Photos

Lesson 11: Get Subscribers to Share Your Newsletter

Lesson 12: Giveaways

Lesson 13: Give Readers a Reason to Sign Up

Lesson 14: Buddy Up

Lesson 15: Members Only

Lesson 16: When to Send a Newsletter

Instructor Bio: 

Jessie Clever always wanted to be a writer.  Then she found out you had to market your books.  While she went on to write the bestselling Regency romance Spy Series, Jessie kept to the practical course and earned her MBA with a concentration in marketing, gaining hands on experience in companies ranging from entrepreneurial start-ups to multi-channel international retailers. She now uses her knowledge and experience to help authors expand their readership and deepen the loyalty of their readers. Connect with Jessie at

Tread Lightly

Tread lightly...But know that while we are all working together here, the conversation can turn quickly to death, destruction and mayhem. And we are fine with that. We'll even abet you as you work to do the same, to become the best spinner of romantic mysteries and thrillers that you can be. So come on in, the water's blood.